It is important not to overwhelm the audience with information and to “talk” with them at the appropriate educational level. Therefore, we recommend information be distributed in “bite-size” pieces over a period of time and that you use “plain, simple and direct language.”
A successful communications strategy recognizes business objectives and human resource strategies. Although some of these reasons and strategies may never be communicated in the literal sense, understanding what they are helps The Concepts Group identify key messages as they apply to your different audiences.
It is important not to overwhelm the audience with information and to “talk” with them at the appropriate educational level. Therefore, we recommend information be distributed in “bite-size” pieces over a period of time and that you use “plain, simple and direct language.”
A successful communications strategy recognizes business objectives and human resource strategies. Although some of these reasons and strategies may never be communicated in the literal sense, understanding what they are helps The Concepts Group identify key messages and the audiences for these messages.
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Information should be communicated in a manner which educates and motivates while establishing a level of trust between the company and its audience. Effective communication underscores confidence and increases receptivity to acceptance of change.
Each communication is viewed as part of an ongoing dialogue that addresses management’s business philosophy, employee relations and communications issues. When changes are made, the audience should understand the reasons for the change, what the change is and how the change affects them. Information should be made available to the audience when they want it, how they want it and where they want it. Information should be simple, clear, honest and direct.
We employ a “billboard” approach to communications. In other words, we think of our audience as going by at “60 mph” and that we need to grab their attention. Without their attention, we don’t have an audience so no one is receiving your messages…and you wasted your time and money.
The use of color, spacing, design – such as a strong visual/illustration/photograph – coupled with a pithy headline generally helps promote your materials in a manner that ensures it will stand out from the crowd (for all the right reasons).
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